Rabobank provides a comprehensive package of support and services to attract new business start-up customers and to enhance its relationships with existing business account users.

By engaging the visitors with specific portals depending upon its target audience it focuses attention on how by increasing ‘entrepreneurial competence’ will improve business performance, plus give information on how their Rabo E-Scan will assist in the self development process (see ‘Rabobank Explains and Encourages’ below for more detail).

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How does E-Scan work for Rabobank?

• By quickly engaging and adding value, focusing on improving personal business capability (Entrepreneurial Competence)

• Using a personalised report, it enables the customer and Rabobank’s relationship team to discuss how the customer is developing their own capabilities    (Connecting People)

• Rabobank’s lending team may include the E-Scan report as part of of SWOT analysis

• Strengths and Weaknesses are assessed personally (E-Scan). Opportunities and Threats are assessed around the business and the lending criteria    (Enhanced Information)

• How will the business person react when faced with challenges? Do they take risks? Are they goal setters and have endurance? Do they know their market?    (Real Understanding)

• From here the bank is able to build an enhanced picture of what may happen in uncertain times    (Minimise RISK!)

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Rabobank, a trusted commercial lending provider, with recognised expertise and experience in supporting businesses start and grow recognises the benefits of working together with a specialist ‘Entrepreneurship’ brand to enhance its reputation and credibility with its customers.

When customers start a Rabo E-Scan they progress to Rabobank’s commercial hosted site, provided by Entrepreneur Consultancy B.V. which uses Entrepreneur Scan materials, articles and scientific information to wrap an ‘Entrepreneurial’ blanket around its service when using the Rabo E-Scan.

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Benefits of a Co-Branded Approach?

• The customer (visitor) experiences a seamless process, as an extension of Rabobank’s services    (Increasing Confidence)

• Additional entrepreneurship based information underpins the user experience giving relevant guidance ‘before’ taking the Rabo E-Scan    (Build Trust)

• By using a secure payment and back-end management system, both Rabobank and the customer understand their details are safe and personal banking information will not be accessible elsewhere    (No additional Risk)

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Each business person that works alongside their bank wishes to know that the bank, it’s relationship and lending teams view them and their businesses as more than ‘lending risk’ or just an account holder.

Therefore Rabobank’s customers are pleasantly surprised by their engaging approach using a product like E-Scan to provide a different level to the relationship. Getting to know how your customer thinks and acts entrepreneurially sets the bank apart from its competitors, which is reflected to the customer who’s confidence grows in the support it receives.

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Real customer benefits?

• Bank employees ‘know’ them better, trust them more and support them further    (Real Relationship)

• Increased interest in personal capabilities motivates actions to improve personal performance, leading to better business performance    (Business Improvement)

• As business performance increases and lending opportunities arise the customer is more likely to receive a positive response    (Enhanced Decisions)

• When times are difficult, the customer is more likely to receive a better reception to requests for assistance    (Trust)

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The competitive landscape for Rabobank is continuously being changed with new regulations, local and international banks foraging for their customers business and offering something ‘different’ can become difficult when trying to standout against competition.

Rabobank have a significant offer to their customers, with eCommerce packages like ‘iDeal’ or Business packages with specific offers of discounts and beneficial finance to those who sign up.

What are Rabobank’s benefits using E-Scan?

It’s popular to talk about entrepreneurs, even if the term is loosely applied to a lot of business people. However, having the opportunity to focus on ‘entrepreneurial competence’ and recognising the benefits of improved personal performance relates to better business performance gives Rabobank an edge.

Both the start-up business owners trying to minimise their risk of failure and the existing business owners, or entrepreneurs, who are seeking to grow the value of the business to increase liquidity for raising more investment, to sell the business or just to make more money recognise how using Rabo E-Scan means they improve personal and business performance.

Which means....?

• The bank gets more new customers

• The customers sign up for more services

• Loyalty increases, decreasing ‘switchers’

• Bank employees reach targets more easily, increasing motivation!

True Competitive Advantage

Click here to view White Label Services                     Need more information? Contact Us to see how using E-Scan could work for your business